The Analyst, Marketing Strategy and Analysis is responsible for the monthly digital marketing budget and projected return on investment across programs and verticals (similar degrees offered across multiple partners, e.g. MBAs). The Analyst, Marketing Strategy and Analysis will be directly responsible for managing a portfolio of paid tactics (Facebook, LinkedIn, Partnerships, etc.) across programs with low-to-moderate complexity and revenue impact for the business. This role has ownership of day-to-day optimizing of the health of programs within purview against KPI’s and is responsible for accurate management of spend. 

Responsibilities Include, But Are Not Limited To:

• Program Management and Monitoring:
  • Actively manages the marketing spend of 6-12 low-to-moderate complexity and revenue impact 2U programs
  • Uses data to flag risks and opportunities within programs/verticals, proactively suggests strategy to improve using statistics and analytical methods
  • Identifies and executes upon strong/weak spend opportunities with direction from management
  • Reports on pacing performance to leadership
  • Works cross-functionally to create and execute new media campaigns, troubleshoot data issues, and provide program data to stakeholders
• Analysis:
  • Soundly speculates upon projected conversion of marketing tactics and likely ROI of spend for programs/verticals within scope
  • Performs analysis on program health and identifies trends impacting KPI’s, and highlights key discrepancies versus expectations to leadership
  • Performs ad-hoc analysis as needed to support the larger team
• Planning:
  • Works with leadership to set the monthly paid digital marketing strategy and budget for 6-12 2U programs
  • Creates deliverables conveying detailed marketing plan on a monthly basis
  • Effectively articulates monthly marketing plan to leadership and makes necessary edits based on feedback 
• Project Management:
  • Responsible for successful and timely completion of both BAU and ad-hoc projects through collaboration with leadership
  • Owner of several key reporting/functional projects on behalf of the team
  • Influences cross-functional teams to deliver material needed to complete projects 

Things That Should Be In Your Background:

• Bachelor’s degree (from a business, economics, or math related field is a plus)
• 1-5 years of experience in marketing, analytics, or relevant business using data to solve problems 
• Working knowledge of Excel, and some previous exposure to SQL or other databases
• Experience working with media engines, such as Adwords, web analytics tools, such as Google Analytics, and data visualization tools, such as Tableau preferred.
• Looking for the opportunity to set business strategy
• Adept at problem solving and can balance creativity with analytical skills
• Strong work ethic and doesn’t accept complacency
• Demonstrates proactive thinking – always seeking ways to do something better
• The ability to multi-task, stay organized and evaluate priorities on an ongoing basis

Other Attributes That Will Help You In This Role:

• Keen interest in digital marketing (prior experience a plus, but not required)